Ojon’s idea came about when a relative of Denis Simioni came to visit and left behind a jar filled with brown oil. At the time, the relative called it a native remedy that was used to restore damaged hair and skin. Denis didn’t give the jar much thought until two years later when he saw it laying around and decided to give it a try. Because the results were literally instantaneous, it was something that Denis knew was special. Prior to discovering this jar, he worked in the beauty industry for 15 years. Therefore, he immediately knew that he had landed upon something that was very special.
After discovering the jar and the potential behind it as a hair care product, he decided to try to figure out as much information about the special brown oil that his relative had left behind. It turned out that the jar of oil was actually purchased in Central America and the contents were derived from the nut of an Ojon tree. Because the Ojon tree is unique to the rainforest in the Mosquita region of Northeastern Honduras, it was a relatively undiscovered oil.
As soon as Denis Simioni was armed with the information of where the product came from and what it was, he knew that he had to take a trip to Central America to see it for himself. He hopped on a plane and sought out a non-profit group known as MOPAWI. They gave him directions and told him to take a boat ride into the rain forrest. The land he discovered was literally untouched and the natives lived like people did a long time ago.
As soon as he came across Ojon oil producers, he could tell right away who they were. This is because all of the people that he spoke to had hair in excellent condition.
Once he met the producers of the oil itself, he spent the next few years building up a relationship with them and the non-profit group MOPAWI. During this time, he was coming up with new versions of the oil which would eventually become the first official product known as “Restorative Hair Treatment.”
Once their Restorative Hair Treatment was launched, it gained a significant amount of buzz within the hair care industry. Because of the outstanding response to the product, they created a product that catered to different hair types of different hair problems. Every treatment that they came up with included the magical ingredient that Denis Simioni had come across and discovered in his cabinet. Because hair damage is a problem that a ton of people suffer from, it was a very lucrative business opportunity.
Effectiveness Of The Product(s):
A lot of people question the effectiveness of different products in the hair care industry because many products and brands make unsubstantiated claims about their products. However, the claims made by Ojon are very real. Because the product(s) contain the highest quality ingredients, customers can rest easy knowing that they are purchasing a using a very high quality and effective product. In fact, clinical tests showed around a 52% improvement in the condition of dry, brittle, and damaged hair after 1 simple and easy 20 minute application of the product. The tests also showed around a 64% improvement of the dry and brittle hair when left on the hair throughout the night.
The first product was launched in December 2003 on QVC – an American shopping channel. Because Denis Simioni knew that his story was one out of a fantasy novel, he figured that the best way to approach the market would be on television – specifically QVC. It offered him the ability to really sell the story of the product itself. Ojon now holds the accomplishment of being the number one hair care brand on QVC. Also, they are the number one selling brand in many other channels in different countries including; Canada and the United Kingdom. His line also happens to be stocked and sold by various speciality retailers and salons throughout the world. The revenue from the brand itself is said to be around $48 million per year. Dennis credits his amazing growth to having an incredibly loyal customer base that continues to buy and support the brands vision. He even has a bunch of celebrity fans that include; Scarlett Johansson and Demi Moore.
Is The Production Sustainably Harvested?
A lot of consumers are becoming increasingly aware and conscious of sustainable harvesting. For this reason, Denis Simioni makes a commitment to working with the Rainforest Alliance and they have been for over 2 years to date. Not to mention, the Honduran producers that produce the oil itself have earned Forrest Stewardship Council Certification which is an incredible accomplishment in itself. Therefore, you can be assured that the product(s) are being produced as sustainably as possible and no harm is being done to the environment to extract this excellent ingredient. This helps protect the sustainability of the harvesting of the Ojon tree/nut itself. The harvesting of the nuts is extremely time consuming and strenuous as each nut has to be hand harvested.
The ingredient itself is exclusive to the company. No other company has the legal rights to sell a product that contains Ojon oil. This gives Denis a very unique and special product on the marketplace that continues to impress in terms of effectiveness and sales.