If you are a mobile apps developer, you should track the evolution of your apps in the marketplace. You need to know how many people access and download it, as well as other information about the visitors and potential buyers. There are several mobile analytics companies you can choose from, depending mainly on your budget.
For developers with no advertising budget, it’s best to go for one of the free solutions: Flurry, Apsalar and Localytics. Flurry is probably the most reliable, as it is already the choice of many other developers. Nonetheless, Apsalar is also worth a closer look, as it has some tools that aren’t available at their competitors.
If you intend to spend some money on advertising, measuring your performance is very important. Free solutions could cost you a lot of money, so you need to investigate mobile analytics companies that offer you a wider array of reliable tools. Both Apsalar and Localytics have premium versions, so you could take a look into their offer. Another choice is Kontangent, a paid-only solution which looks quite promising.
If your advertising spending exceeds 10k per month, you should be really careful when you do your research. All premium solutions listed above have their pros and their cons, so you need to study all of them in order to decide which way to go. One nice thing about Localytics, for instance, is their correct handling of offline data. Moreover, their SDKs are lightweight, as they don’t include an ad code. Their service focuses on parameters that are specific to mobile users such as sessions, events and engagement. The dedicated customer support and consulting is also a big plus for Localytics and for all other similar companies that offer it.
Big successes are usually based on a careful analysis of all possible information that could lead to improving conversions, usability and awareness. Simply gathering a lot of data means nothing if you don’t know how to interpret it properly in order to draw the right conclusions. This is why you need to hire a specialist to handle this extremely important aspect of your business. Aggregated data can reveal information and give you insights which wouldn’t have been possible otherwise. A wise decision, at the right moment could propel you on top of your market and make you one of the happy winners of this game which is exciting and fun, but also very demanding.