App Marketing Strategies That You Can Use

Smartphone App

Ever since 2014, the number people using their mobile phones more often increased and surpassed the number of those who are using their desktops. The technology used in smartphones are also advanced now which makes people feel that mobile phones are more convenient and easier to use than actual computers.

Unlike computers, phones are easier to bring around and practically everything you need can be done on your smartphone. Applications are also widely used today. When you search for applications, you’ll notice how developers seem to have all the right applications for every task that users might need to do. However, marketing an application is not easy.

Because mobile apps are still new, marketers might still be overwhelmed and confused about how they can market applications. Mobile applications are a good way to earn money so here are various marketing strategies that you can use to promote your app.

Be Focus On Your App’s KPIs

Focusing on your goals for the app is very important. Although app marketing is new, one of the basic and key strategies that you should remember is focusing on the Key Performance Indicators or KPIs of your app marketing. The important keys are loyal user acquisition, app store rankings, cost-per-download, and the app store optimization.

Stay In Your Direction

One of the challenges that you might face in your organization is that some teams or people are fighting for supremacy. If you do not address this matter soon, there might be issues or problems that can arise within your organizations. The last thing that you want to happen is for your organization to lose the teamwork and cooperation.

To avoid disputes from happening, you can create a bigger team where everyone’s ideas are welcome for the app’s marketing strategy and improvement as well. Through constant communication and meetings with the team, you’ll come up with app marketing campaigns that the everyone in the organization thinks will be effective.

Invest Your Resources On Effective Marketing Strategies

If you want to get positive marketing results for your application, you should also be willing to spend your resources on good marketing tactics. A lot of people might forget just how effective mobile advertising but it is still one of the techniques that’ll surely help you with your promotions.

Geofencing and push notifications are some of the strategies that are new but effective too. According to studies 80% of mobile users like receiving these kinds of alerts so you better take advantage of it now! However, wise allocation of your resources is still important. Choose the kind of tactics that are sure to give you a good number of positive outcomes.

The new generation is packed with more advanced technology. Mobile phones and other gadgets are not the only ones that are keeping up with the new technology but marketing strategies as well. As an app marketer, you should understand how to use these tips to increase your app’s popularity and users. Keep on mastering new app marketing strategies and see your company prosper in no time.

Build An App Marketing Plan

Smartphone Apps

If you have an app and you want people to use it, you need to get familiar with app marketing. There are a lot of avenues you can go down, so be sure you look into this carefully. Once you find a way to market your apps to people, it’ll be more likely to get downloaded.

An app isn’t going to do well if it’s not made well. If you throw out a random program that’s strung together by code you found here and there, it won’t cut it. People will install it and then uninstall it and word will spread fast that it’s not good. Even if you plan on updating it later, make sure that you make a good first impression with downloaders. Never put up anything that is unfinished, even just as a test, because that makes people associate your name with poor quality in the app world.

Apps are a lot of fun for people to download to try out. So, make sure you have a demo version of your software or give it away for free. If you are going to give it out for free, then you should put ads into the app that people pay to have there. You can also just put in ads that point to your company or whatever projects you’re working on. Either way, free generally means that people have to sit through ads with other apps so they’re used to it as long as they are not too intrusive.

Make sure you read the reviews that people write about your app. If they are saying that it’s not that great all the time, then you’re going to want to seriously think about fixing what they complain about. If people see that you’re making an effort, they may keep using the app as it grows. Eventually, if you follow the feedback you get and make the right changes, you’re going to see a lot more people downloading and using your app. If you ignore them and tell them that they get what you give them, it doesn’t really help to make your app popular.

Sometimes your app can go viral and you need to be prepared for something like that. Try to have it up on the different stores like the Google Play store. If people find that they love the app and start reviewing it favorably then you may start to get approached by people that will pay you to put their ads into your app. That can be far more lucrative than just charging people to use it. In fact, you can make it a free app later on if you put ads in it and have a paid version that takes out the ads for those that really don’t like them.

You can work on app marketing online from the comfort of your own home. Before you know it, a lot of people will be downloading and using your app. Sell ad space and you can make money on top of what people are paying for the app!

Benefits Of Mobile Marketing Services

Using a Mobile Device

When it comes to succeeding in business in today’s marketplace, it is impossible to survive and thrive without creative marketing. You want to make sure that you are implementing all sorts of creative marketing into your business in order to really be able to achieve success within it. One of the best ways to do so is by implementing mobile marketing services into your marketing mix. Below, we will be going over some of the benefits of doing so.

Benefits Of Mobile Marketing Services:

1. Cost Efficient.

Mobile marketing is one of the most cost efficient forms of marketing that you can implement into your business. If you are someone that is dealing with a limited budget for whatever reason, you are going to be able to save a significant amount by switching to more cost efficient mobile marketing strategies and methods. Mobile marketing is able to provide such efficiency because the technology is cheap, just about everyone has a phone, and it boasts a much larger open rate than email marketing which results in fewer wasted messages.

2. Market To Your Target Audience.

Another benefit that you are going to be able to get from implementing this kind of marketing into your overall marketing mix is the ability to better target your ideal customer and target audience. Because prospective and current customers will have to opt in to your lists, you are going to be certain that they are effectively interested in what it is that you are offering. As a result, you are going to be able to better target your ideal audience and the audience that is most likely to convert into a customer of yours.

3. Better Communication.

The fact is, you are going to have a hard time finding a better communication tool and medium than mobile marketing. Because you will be able to effectively communicate with your target customer on a device they carry around with them at all times without needing Internet, you should be able to reach more people whenever you want. Along with this, you are going to be able to get your message read within 4 minutes of it being sent. Averages show that people generally open their text messages within 4 minutes of receiving it. Therefore, you should be able to get your message across almost immediately. Whereas, other marketing methods like email marketing could take hours to even days.

Overall, there are many different benefits that can be associated with mobile marketing and the blog lists more advantages. Not only is this kind of marketing going to be cost efficient to implement, but it is also going to be a great way to really be able to achieve better communication with your target market. Lastly, it can help you effectively target your ideal target audience which is going to increase the chances you are able to convert them. It would be a wise investment to make if you are looking at maximizing your returns on your overall marketing strategy for your business.

The Best Mobile App Marketing Ideas To Consider

App Marketing

Currently, both Google Play and App store have thousands of apps in place. Therefore, if you want your app to stand out, you need to put a lot of effort in mobile app marketing for the best results. Here are some of the best tips for mobile app marketing that should give your app the publicity it needs.

• App Store Optimization

Various factors are used to determine the rankings of various apps in the play store. The algorithm can decide to rate using the download data, tags, app title, screenshots or ratings. App store optimization is entirely different from search engine optimization because you can’t use the same strategy for different apps to get high rankings.

The title is the most important ranking factor. Make sure it contains the purpose of the app to get more rankings. Using Google Adwords, you can find the most relevant keywords to your app or the most common search keywords and use one of them in your title.

On the other hand, you need to fill all the relevant fields with the right details to make sure it is placed in the right categories. Social links are also important for ranking your app in the app stores. You can promote your app on authoritative social media sites such as Facebook, Twitter, Google+ and much more.

• App Marketing On Facebook And Twitter

If you want to get more installations for your app, you should utilize Facebook marketing effectively. You can create a profile page for your app on Facebook as well as numerous advertising platforms to get more visitors on the page. Don’t forget to add a link to the app store as well as one to your website for the best results. Also, you should mention any updates on the profile page, to make sure that users understand what the app can do for them.

As for Twitter, you should consider promoted tweets to increase downloads considerably. You can try a small experiment by testing various keyword segments and utilize more to get more cost per each acquisition. Twitter and Facebook are some of the premier social networking sites that can guarantee more downloads for your app on the app stores. Therefore, use them effectively.

• Leveraging Other App Audiences

Guest posting is a good way of increasing your mobile app downloads, but it needs to be done right. If you know what the target audience read, you’re informed about your guest posting strategy. If other apps have websites or blogs, you should request to be a guest poster and get a share of the audience. On the other hand, you can guest post on some prominent publications such as Huffington Post or Mashable to increase the popularity of your app.

• Natural Reviews

For the best results with app store optimization, you should consider reviews. Find sites that can do natural reviews for your app without attracting the attention of the search engine spam filters. If customers have enjoyed your app, they can leave a positive review that improves the number of downloads considerably.

Choosing Your Mobile Marketing Service

mobile marketingMobile marketing is a platform that allows for a business to enjoy a number of opportunities. Not only can they promote their services and their products, but they also have the chance to connect with their customers on the go. However, you need to know what to look for in a good mobile marketing service if you really want to get the most out of your time and money that you are going to invest. The right service will be able to guide you throughout the entire process while making sure that you get the best possible result.

Once you know that mobile marketing is something that you would like to invest in, you need to decide upon a focus on a particular strategy or if you would like a combination of strategies. This will usually all depend on the objectives that you have as you move forward throughout your marketing campaign.

The chances are very good that you have heard about or even used the old standard in mobile media marketing with SMS, or short message service. This is a simple feature that allows you to interact with your customer base where people have the ability to message your service to ask questions or even sign up for mailing lists, text lists, contests and more. These automated responses can be tailored to meet the needs of your business and whatever promotions that you have going on at any given time. You also have the ability to plug some of your latest offers, products or services that you may be providing in the near future.

The right service is going to give you the advantage so that you have the ability to reach a wider range of people, thus spreading out your message even further. Today, the majority of people will bring their mobile phones with them wherever they go, so having the right mobile media campaign in place will give you a great opportunity for a spike in customers and hopefully sales. It is simply a matter of working with the company that you choose to come up with a campaign that is going to give you the most exposure so that you can get your message across.

Quite often, people will use a mobile marketing service to help them get a message across about a product, to send advertisements on sales or to even promote a contest to get everyone involved. They can be in the form of MMS, SMS or even phone calls. If you do not have a collection of mobile numbers from your customers, the right service will also be able to help you to formulate a collection page that you can have on your website or to compile lists of some of the mobile users that are in your area.

Many people today will swear by mobile marketing and if you are ready to promote your business, service or event, all you have to do is choose a reputable company in your area to give you all of the recognition that you need.

Choices Of Mobile Analytics Companies

mobile laptopIf you are a mobile apps developer, you should track the evolution of your apps in the marketplace. You need to know how many people access and download it, as well as other information about the visitors and potential buyers. There are several mobile analytics companies you can choose from, depending mainly on your budget.

For developers with no advertising budget, it’s best to go for one of the free solutions: Flurry, Apsalar and Localytics. Flurry is probably the most reliable, as it is already the choice of many other developers. Nonetheless, Apsalar is also worth a closer look, as it has some tools that aren’t available at their competitors.

If you intend to spend some money on advertising, measuring your performance is very important. Free solutions could cost you a lot of money, so you need to investigate mobile analytics companies that offer you a wider array of reliable tools. Both Apsalar and Localytics have premium versions, so you could take a look into their offer. Another choice is Kontangent, a paid-only solution which looks quite promising.

If your advertising spending exceeds 10k per month, you should be really careful when you do your research. All premium solutions listed above have their pros and their cons, so you need to study all of them in order to decide which way to go. One nice thing about Localytics, for instance, is their correct handling of offline data. Moreover, their SDKs are lightweight, as they don’t include an ad code. Their service focuses on parameters that are specific to mobile users such as sessions, events and engagement. The dedicated customer support and consulting is also a big plus for Localytics and for all other similar companies that offer it.

Big successes are usually based on a careful analysis of all possible information that could lead to improving conversions, usability and awareness. Simply gathering a lot of data means nothing if you don’t know how to interpret it properly in order to draw the right conclusions. This is why you need to hire a specialist to handle this extremely important aspect of your business. Aggregated data can reveal information and give you insights which wouldn’t have been possible otherwise. A wise decision, at the right moment could propel you on top of your market and make you one of the happy winners of this game which is exciting and fun, but also very demanding.

Tools That Will Help You Measure Mobile Application Analytics

application for mobileMeasuring your mobile applications analytics seems complex enough. But with the rapid rise of mobile users and the increase in manufacture of mobile phones(particularly smartphones), there is an added layer of intricacy for those who are just starting out to consider.

With an intensive research, I found a few robust tools and resources that can help your business analyze mobile app analytics and or even the overall analytics.

Google Analytics

With the recent enhancements to the Google Analytics segments and filters, one no longer has the reason to use any other program to track where their visitors come from and what devices they are respectively using. For example, you can be able to filter mobile devices and even go a step further to see who is using a tablet since this platform now takes the screen size into consideration.

Furthermore, the marketing names and manufacturer models are available so you will be able to know who is using an android device and who prefers using an iPhone. Using both of these filters, you will be able to compare mobile to the overall visitors.

I consider this one of the best platforms for any kind of analytics since you can be able to track analytics in various number of tools such as Google, Mixpanel and KISSmetrics alike. Through this program, you will only have to track the events on time from a perspective of development. Mixapanel comes in handy when trying to figure out the difference between the web browser and native mobile usage across your user base.


This platform has a wide variety of analytics but one of the most popular is monitor sign up conversion rates from the mobile. Although there are still more users of desktops during sign ups compared to mobile devices, this trend is rapidly changing. By tweaking your mobile experience and monitoring it in real time how it affects your conversion rates, you will be able to understand which works and which doesn’t.

Mobile Application Tracking

Mobile app tracking, a program by the HasOffers team is a mobile application analytics tool that offers a view of mobile marketing across all channels. Ideally, it is the only tool that helps in offering clear to end conversion funnel.

Mobile application analytics is a top trend but developers fail to see how it fits with the overall customer engagement. These platforms give you a robust set of tools that can strengthen your overall mobile app performance.