Measuring your mobile applications analytics seems complex enough. But with the rapid rise of mobile users and the increase in manufacture of mobile phones(particularly smartphones), there is an added layer of intricacy for those who are just starting out to consider.
With an intensive research, I found a few robust tools and resources that can help your business analyze mobile app analytics and or even the overall analytics.
With the recent enhancements to the Google Analytics segments and filters, one no longer has the reason to use any other program to track where their visitors come from and what devices they are respectively using. For example, you can be able to filter mobile devices and even go a step further to see who is using a tablet since this platform now takes the screen size into consideration.
Furthermore, the marketing names and manufacturer models are available so you will be able to know who is using an android device and who prefers using an iPhone. Using both of these filters, you will be able to compare mobile to the overall visitors.
I consider this one of the best platforms for any kind of analytics since you can be able to track analytics in various number of tools such as Google, Mixpanel and KISSmetrics alike. Through this program, you will only have to track the events on time from a perspective of development. Mixapanel comes in handy when trying to figure out the difference between the web browser and native mobile usage across your user base.
This platform has a wide variety of analytics but one of the most popular is monitor sign up conversion rates from the mobile. Although there are still more users of desktops during sign ups compared to mobile devices, this trend is rapidly changing. By tweaking your mobile experience and monitoring it in real time how it affects your conversion rates, you will be able to understand which works and which doesn’t.
Mobile Application Tracking
Mobile app tracking, a program by the HasOffers team is a mobile application analytics tool that offers a view of mobile marketing across all channels. Ideally, it is the only tool that helps in offering clear to end conversion funnel.
Mobile application analytics is a top trend but developers fail to see how it fits with the overall customer engagement. These platforms give you a robust set of tools that can strengthen your overall mobile app performance.